Introduction

Tree testing is a user experience research method used to evaluate the findability of topics in a website or application’s information architecture. This technique helps designers and researchers assess how easily users can navigate through a hierarchical structure to locate specific information or complete tasks.

Definition

Tree testing involves presenting users with a simplified text-based version of a website’s structure (the “tree”) and asking them to complete tasks by navigating through this hierarchy. The process helps identify:

• Unclear labels or categories
• Misplaced content
• Confusing navigation paths
• Areas where users struggle to find information

Benefits

1. Evaluates information architecture without visual distractions
2. Identifies navigation issues early in the design process
3. Provides quantitative data on user behavior
4. Helps optimize website structure for improved user experience
5. Cost-effective compared to full usability testing

How To Complete a Tree Test

1. Define the tree structure based on your website’s information architecture
2. Create a set of realistic tasks for users to complete
3. Recruit participants representative of your target audience
4. Conduct the test using specialized tree testing software
5. Analyze results, focusing on success rates, time taken, and navigation paths
6. Identify problem areas and potential improvements
7. Iterate on the information architecture based on findings

Conclusion

Tree testing is a valuable tool for evaluating and improving website navigation and information architecture. By conducting tree tests early in the design process, organizations can create more intuitive and user-friendly digital experiences, ultimately leading to improved user satisfaction and engagement.